B2B Growth Case Studies

Driving Cold Outreach Growth Through ICP-Focused GTM Strategy

hb.lance built Receiptor AI’s cold outreach strategy. From ICP to messaging, they designed the growth engine for the AI receipt extractor.

Website StrategyAccessible UX DesignCopy writing+1 more

Designing an Accessibility-First Website for the Blind and Visually Impaired

hb.lance built GoVivid’s accessibility-first website. Prioritizing visually impaired users, the design ensured compliance and credibility with providers.

Copy writingAutomationCold - Outreach

Building a Scalable Cold Outreach & GTM System for a Healthcare SaaS

hb.lance engineered Keona Health’s outbound foundation. Integrating CRM, outreach, and workflows, they created a connected system to scale complex healthcare sales.

Full GTM ExecutionMarketing OpsCold - Outreach

Building a Full GTM and Content Engine for a Luxury Hospitality Brand

hb.lance acted as Wildhood’s GTM arm, building a scalable B2B engine. From CRM to LinkedIn, they optimized operations for luxury hospitality sales.

Corporate Social Media StrategyBrand PositioningContent System Design

Strategizing Social Media presence for a Print Marketplace Brand

hb.lance partnered with Dandpo, a UAE print marketplace, to launch its social presence. Focusing on Instagram & LinkedIn, they built visibility, trust, and demand for SMB printing solutions.

Brand RepositioningSocial Media managementCreative Production+2 more

Driving Inbound and Outbound Growth for a Science-Backed Supplement Brand

hb.lance repositioned Resync from performance to lifestyle recovery. Covering branding, content, and SEO, the partnership built emotional connections with athletes while driving demand.

Corporate Social Media StrategyContent Ideation & ExecutionThought Leadership Showcase+1 more

Strengthening Corporate Brand Visibility and Thought Leadership

hb.lance partnered with Media247 to boost UAE digital presence via social media and CEO thought leadership, driving visibility and credibility.

Performance MarketingEmail MarketingLinkedIn Management

Scaling B2B Engineering Marketing with LinkedIn, Email, and Paid Ads

How hb.lance helped Cortex Engineering generate consistent inbound leads through LinkedIn organic content, Google Ads at $0.08 CPC, and email campaigns with a 15.68% click-through rate.