Building a Full GTM and Content Engine for a Luxury Hospitality Brand

The Challenge

Wildhood needed to scale outbound and inbound efforts simultaneously while maintaining a premium, trust-led brand.

Key challenges included:

• No structured GTM or outreach engine
• Manual CRM processes with limited visibility
• Need for founder- and leadership-led credibility on LinkedIn
• Long hospitality sales cycles requiring multi-touch, multi-channel engagement
• No centralized analytics for leadership review

They needed a partner who could design and run the full GTM cycle, not just individual campaigns.

Our Approach

hb.lance approached Wildhood as a systems-first GTM build, not a channel-by-channel exercise.

We focused on:

• Laying the operational foundation first (CRM, workflows, dashboards)
• Activating LinkedIn as a credibility engine for both brand and leadership
• Designing multi-channel cold outreach aligned with hospitality buying behavior
• Creating visibility across the entire MQL → SQL journey

The result was a connected GTM system where outreach, content, CRM, and analytics worked together.

Services Provided

LinkedIn Management (Brand + Leadership)

• Company page content strategy and execution
• Founder, leadership, and employee personal branding
• Ghostwriting, posting, and engagement management
• Consistent narrative aligned with Wildhood’s premium positioning

Cold Outreach (Email + LinkedIn)

• Strategic outbound campaigns set-up
• ICP definition and account-level targeting
• Personalised messaging aligned with hospitality stakeholders

CRM Automations & GTM Ops

• CRM workflow design and automation
• MQL → SQL journey setup
• SDR/BDR cycle definition and enablement

Notion & Process Setup

• Notion used as a centralized project and GTM workspace
• Process documentation for visibility and scale

Analytics & Reporting

• Custom analytics dashboards for leadership
• End-to-end visibility across outreach, engagement, and pipeline

Results

LinkedIn Management (First 60 Days)

• 4 founder-led posts generated 5,800+ organic impressions
• 1,455 average impressions per post
• 2.6–3% engagement rate, above LinkedIn organic benchmarks
• Posts reached 130–160% beyond follower base, indicating strong discoverability
• Early follower growth with strong signals for scale through consistency

Cold Outreach Performance (First 60 Days)

• 780 hotels scraped → 487 qualified (62.4% qualification rate)
• 1,018 decision-makers identified (2.1 contacts per account)
• 52% of prospects activated across email + LinkedIn
• 8 Qualified leads created within 2 months

Email Cold Outreach results

LinkedIn outreach

Why This Partnership Works

This engagement succeeded because hb.lance treated Wildhood’s growth as a system.

• GTM-first mindset: Ops, outreach, content, and analytics built together
• Premium brand protection: Messaging aligned with luxury hospitality expectations
• Founder-led credibility: Leadership presence strengthened trust and recall
• Measured execution: Early results validated before scaling volume