Privacy Policy

This Privacy Policy applies to HB Digital FZC, operating under the trading brand hb.lance ("we", "our", or "us"), and explains how we collect, use, and protect personal data when you interact with our website, services, or other offerings.

1. Who We Are

hb.lance is the trading brand of HB Digital FZC, a Free Zone Company registered with the Sharjah Publishing City Free Zone Authority, United Arab Emirates.

License No.: 4414026.01

HB Digital FZC operates hb.lance and the website hblance.com. We provide MarTech services helping B2B teams scale through content, GTM engineering, marketing automation, and AI-enabled execution.

Registered Address:
Business Centre, Sharjah Publishing City Free Zone,
Sharjah, United Arab Emirates

Email: harsh.thakkar@hblance.com

2. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, company name, and other information you voluntarily provide through contact forms, newsletter sign-ups, or other forms on our website.
• Analytics & Usage Data: Information such as your IP address, browser type, device information, approximate geographic location, pages visited, time spent on the website, and referral sources. This may be collected through analytics and tracking technologies used on our website.

3. How We Use Your Information

We may use your information to:

• Respond to inquiries and provide our services
• Communicate with you regarding our services
• Send newsletters, updates, or promotional communications where you have opted in or where otherwise permitted
• Analyze website usage and performance
• Improve our website, services, and user experience
• Maintain the security and operation of our website

4. Legal Basis for Processing

Where applicable, we process personal data based on:

• Your consent
• Our legitimate business interests, such as improving and marketing our services
• The performance of a contract or steps taken before entering into a contract
• Compliance with applicable legal obligations

5. Sharing Your Information

We do not sell or rent your personal data.

We may share information with trusted third-party service providers that help us operate our website and deliver our services, including providers of:

• Website hosting and infrastructure
• Analytics
• Email marketing
• CRM and customer management
• Business automation and related technology services

These service providers may only process information as necessary to provide their services to us and are expected to handle such information appropriately.

We may also disclose information where required by applicable law, regulation, legal process, or governmental request.

6. Cookies and Tracking

We may use cookies and similar technologies to:

• Analyze website traffic and visitor behavior
• Improve website functionality and performance
• Remember preferences
• Personalize content or marketing where applicable

You can control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality or experience of our website.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing our services and meeting applicable legal, accounting, or reporting requirements.

8. Your Data Rights

Depending on your location and applicable law, you may have rights regarding your personal data, including the right to:

• Request access to your personal data
• Request correction of inaccurate information
• Request deletion of your personal data
• Object to or request restriction of certain processing
• Withdraw consent where processing is based on consent

To make a request concerning your personal data, contact us at harsh.thakkar@hblance.com.

9. Third-Party Links

Our website may contain links to websites operated by third parties. HB Digital FZC is not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review their respective privacy policies.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, technologies, or applicable requirements.

The latest version will be made available on our website and will display the applicable Effective Date.

11. Contact Us

For questions, concerns, or requests relating to this Privacy Policy or your personal data, contact:

HB Digital FZC
Business Centre, Sharjah Publishing City Free Zone
Sharjah, United Arab Emirates

Email: harsh.thakkar@hblance.com