Driving Inbound and Outbound Growth for a Science-Backed Supplement Brand

The Challenge

Resync was originally positioned as a science-backed recovery formula for:

• Athletes
• Adults over the age of 40

While the product benefits were strong, customer research revealed a broader opportunity:

• Customers didn’t see recovery as a “post-workout task”
• They associated feeling good with daily rituals, cafes, social moments, and lifestyle experiences
• The brand needed stronger emotional pull, not just functional proof

Additionally:

• Social media needed clearer storytelling and consistency
• Creatives needed to show the transformation, not explain it
• Blogs needed to rank, educate, and convert
• A new product landing page was required to support growth

Our Approach

hb.lance approached Resync as a lifestyle-first brand, powered by science.

Instead of changing the product, we changed the context in which people experienced it:

Recovery doesn’t only happen at the gym, it happens wherever you enjoy life.

This led to a strategic shift:

• Repositioned Resync as a feel-good drink at your favorite café
• Partnered with chefs at premium Florida restaurants
• Framed recovery as something that fits seamlessly into daily life

Services Provided

Brand Repositioning

• Shifted messaging from “recovery supplement” → “feel-good lifestyle drink”
• Retained scientific credibility while adding emotional connection
• Positioned Resync as part of everyday rituals, not just fitness routines

Result:

Higher visibility in high-footfall locations and a stronger emotional bond with customers.

Social Media Management

• Strategy-led content grounded in audience lifestyle insights
• Clear demonstration of how the product fits into real-world moments
• Consistent 3-week content calendars for sustained momentum

Outcome:

High lead volume and strong platform-native engagement.

Creative Production (Graphics & Video)

• Designed high-impact visuals and short-form videos
• Showcased transformation and benefit-led storytelling

SEO Blogs & Ghostwriting

• Delivered deeply researched, science-backed blog content
• Balanced education with readability and conversion intent
• Blogs became some of the most-read pages on Resync’s website

Product Landing Page

• Built a dedicated landing page for a new product launch
• Focused on clarity, benefits, and conversion
• Supported both paid and organic traffic

🔗 https://resyncproducts.com/products/resync-collagen-peptides

Results

The engagement delivered impact across brand, content, and growth:

• Stronger lifestyle positioning without losing scientific trust
• Increased visibility in premium, real-world environments
• High-performing social content with consistent engagement
• SEO blogs driving sustained organic traffic
• A conversion-ready landing page supporting product growth

Why This Partnership Works

This engagement succeeded because hb.lance treated Resync as a brand, not just a supplement:

• Lifestyle-led strategy: Recovery positioned as part of daily enjoyment
• Science without intimidation: Credibility made accessible
• Visual storytelling: Benefits shown, not explained
• End-to-end execution: From brand narrative to landing pages to social media