We all love stories whether it is the great Indian epics Mahabharata or Ramayana as well as fictional series like Friends or Game of Thrones. Literally, we cannot miss staying away from watching what's coming next..!
Businesses and brands do that too, spilling out emotions through commercials as their inbound marketing campaigns through Storytelling.
Source: dynamicyield.com
In a nutshell:
Storytelling is an art that requires creativity, vision, skill, and practice. It can be entertaining, educational, universal, or memorable. That's why it is very common, and exerts in the use of digital marketing. If you are thinking of utilizing storytelling concept for your business, this blog will help you understand some basic elements that will leverage your business to perform better.
Basic points to remember while you think to story tell:
Understand your audience so that you can influence them. To recognize stakeholders' needs, priorities and challenges.
Identify the moral message you want to impart.
Moral messages that teaches us a lesson and offers insights about the human experience.
Let me break down this further into 5 basic components to consider it a good story.
1. PLOT
Is an important element of a story because there is a structure to be built. It presents an event or turning point initially creating conflict.
That's why we call an arc of a story where there is a beginning, middle, and end in which the conflict is built to a climax and gets resolved in the conclusion.
The purpose of conflict is to create tension in the story. If you want your readers to be more interested in your story you should add conflict to it.
The resolution part is very important because they would like to know what happens to the characters as readers. Resolution should wrap up the story.
2. CHARACTERS
Try building at least one character, which would be the key to relating your audience to the story.
It is important to establish a setting in your story, so the readers can visualize and experience it. Where your audience can put themselves in the character's shoes.
3. SETTING
The time and place an author chooses for a literary work. It is important to establish a setting in your story so that readers can visualize and experience it. At the same time can help set the mood.
4. POINT OF VIEW
POV is important in a story because it helps the audience understand the character's feelings, thoughts, experiences, and actions.
3 types of point of view you need to know:
First-person - which uses pronouns (I, my, we, our, me, and us). The narrator speaks about himself or herself.
While the second person- uses pronouns (you and your). The narrator speaks directly to the reader.
and Lastly Third person- uses the pronouns like (he, she, it, they, his, her, and their). The narrator speaks about other characters but not himself.
5. THEME
The theme of a story becomes a part of the reason why the author actually wrote it. He/She has a message to share with readers and uses his/her story as a way to get that message narrated.
Keep in line with these components which are beneficial to your branding. The message style and delivery matter in innovative communication however that the keenness for storytelling during this context ought to be checked.
Nowadays, storytelling has become popular in the age of social media. Big opportunities for start-ups and small businesses to get on the storytelling bandwagon.
What stories are you telling on your social media platforms? Start to think now that are relatable and easily consumable content.
Conclusion
As a small business owner you can easily create some short stories or strategically plan pieces of stories binding into human emotions.
With these 5 elements:
Plot
Character
Setting
POV
Theme
you will be able to technically build up a story that represents your brand.
Remember your story should help to shape your reader’s behavior and encourage them to take action. Always end a great story with a call to action.
Eager to see some real examples of a storytelling video from small businesses.
Head out to my Instagram handle @beena.thakkr
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