Hashtags are the pie in the sky in the world of Social Media. Initially, we try using them focusing on that are trending or have been popularly used. We simply copy those into our posts and think that we did a good job! We then temptingly explore that hashtag in the search bar to see if our post is visible to all.
Everything you did is seemingly correct, but from the marketer’s point of view, there is a different tactic to use Hashtags for every social media platform. These platforms run on certain algorithms and they tend to change from time to time, even for hashtags.
Let’s explore four main Social Media Platforms and how to effectively use hashtags for each:
Twitter:
Hashtags can be considered as the nerve of this platform. You can easily scroll from trending topics to viral news, even the big brand’s marketing campaigns. Some of them reuse hashtags while posting and some create a unique one to suit their products and services.
Twitter usually allows as many hashtags for one post but it is a good practice to use a maximum of 2 per post. Here's the example of Star Wars posting the update about their new event with minimal caption and hashtags.
But before you go ahead and post; try typing for the same hashtag in the search bar and lookup for the content and accounts based on your interest.
Instagram:
Instagram has become one of the favorite apps in Social Media world. People tend to go crazy in using hashtags on this platform. From a digital campaign to hosting a giveaway to personal posts, everyone is keen to get maximum reach and engagement.
This has prompted Instagram to limit the usage of up to 30 hashtags per post. Trending hashtags are essential but applying hashtags according to your industry-specific is crucial.
It is even better if we limit a maximum up to 11 relevant hashtags as shown in this example:
Want to know the best-suited ones? Look out for the giant companies playing on Instagram and how they incorporate specific hashtags in their posts. This will also help you researching trending hashtags and into your niche.
One more way to use hashtags is to add it to your bio. You might have noticed in a recent IG update, it prompts you to add # specific to your account.
LinkedIn:
Hashtags on LinkedIn if used wisely can help grow good connections and networks. Using industry-specific hashtags similar to your professional background foster better engagement on your posts and articles.
It is good practice to use a maximum of 5 hashtags per post.
LinkedIn is one of the smartest social media platforms. So it will automatically suggest relevant hashtags when you begin to write a post. Include them wisely, if they seem like a good fit for you.
Facebook:
People usually tend to get confused about whether to add hashtags on FB.
Facebook work in a different way than they do on Instagram and Twitter. This is because FB itself is much more focused on people including those with private profiles. This platform tends to have a more specific use like expressing emotions. So research relevant hashtags before posting.
It is a good practice to use 2-3 hashtags per post.
To use a hashtag on Facebook, try writing it beyond the caption and not including it in the content that explains your visuals. That’s a smart way to grab good attention from your audience and passing on the message in correct manner.
Conclusion:
Every Social Media Platform is unique and thus usage of hashtags also differs on every platform. So to conclude for
Twitter:
Use maximum of 2 hashtags for each post
Engage in conversations around a topic or create a new hashtag to promote an event or topic
Type a hashtagged keyword in the search bar to discover content and accounts based on your audience's interests.
Instagram:
Use maximum of 11 hashtags for each post.
Instead of going for viral trending hashtags. Consider your niche and select # your industry-specific
Before using any random hashtags just checkout on how competitors or bigger players in your niche are using it.
LinkedIn:
Use maximum of 5 hashtags for each post.
LinkedIn is one of the smartest social media platforms. So it will automatically suggest relevant hashtags when you begin to write a post. If they seem like a good fit, include them wisely.
Facebook:
Use maximum of 2-3 hashtags for each post.
Instead of going for viral trending hashtags. Consider your niche and select # specific to your post, products, or services
Add hashtags at the bottom of your posts. It makes content more readable.
Pro Tip:
Try including Hashtags at the completion of the caption.
Capitalize multi-word hashtags. Title casing will vastly improve readability and will prevent hashtags from being read incorrectly. (For Ex. #JustDoIt)
So what is the best method according to you to use hashtags on Social Media?
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