Something huge has been happening in the world of Social Media. How come every business wants to build their presence on Social Media?
In this sheepy trend of digital era, how will you be actually benefited for displaying your products and services online?
The reason behind businesses marking their presence on social media is; there are over 3.5 billion active users on social media.
Out of which 90% of users reach out to new brands and retailers on a regular basis.
Source: Emarsys
Creating unique social media content for your business on timely basis requires lots of time and efforts. Especially small business owners who try to create their own content. According to a survey, almost 73% of small businesses have started investing in marketing their business on social media.
Today I am going to share all the basic steps that can help you create fresh social media content for your business that shall drive you higher audience engagement, get more followers and create a brand value.
So let’s get started and find out how you can DIY your social media content that will cut through the noise.
Brainstorm your brand’s USP
Take out some time to sit by yourself and try to note down the USP of your brand and business. Even if you feel your thoughts are very basic and there are a hundred of others like you. Not to worry always have confidence in yourself and move forward.
This very step is important to identify your customer base, where and on which social media platform will be your audiences, what type of content will attract your customers?
Source: Devrix.com
By doing this not only you will get a clear idea about your brand, but also help you realize how you can differentiate yourself from your competitors. This brainstorming will also definitely help you get ideas about unique content for your social media.
2. Your competitor’s content cannot be your content
Source: Nielpatel.com
While you sit to create social media content for your brand, first step you might take is to see what your competitors are posting. What type of posts are they updating on their social media?
Sometimes what happens is you start following the steps of your competitors. Making posts like they have made on their social media, using similar hashtags and keywords and much more.
The main thing you forget here is to get your own brand displayed and highlighted which in many ways are different from your competitors.
Be clear in your representation with your visuals to display as well as the words you choose to caption on social media.
3. Visuals and Graphics dimensions
Some of you may also be creating your own graphics and videos, with tools like Canva, in-video, PPT - yes you read it right with Microsoft Powerpoint you can easily make basic explainer videos with animations for Free..!
One important thing to remember here is, every social media platforms have their custom dimensions post size. For example, Ideal Facebook post image size is 940 x 788 pixels, whereas Instagram post image size is 566 x 1350 pixels, for Pinterest, it is 1000 x 1500 pixels.
While you are designing your graphics, it is a good idea to create custom dimensions for different social media you are going to post your content.
Visuals play an important role in building a brand’s image. Using a color palette while creating graphics can help you gain trust of your customers.
4. Know your social media platforms
Trust me with this, if you get to know what type of content works for a particular social media platform, you will be amazed by the results you get and also the look and feel of your social presence.
For example, Facebook and Instagram are like a personal network to connect with friends and loved ones. Your brand needs to flow into this atmosphere naturally in order to keep people interested in what you are posting. So don’t make it solely about selling.
Whereas, Twitter can be used to share your research and updates within 140 characters and can include links to relevant websites and resources. Use Hashtags that will allow you to reach a wider audience than just your followers by getting involved in existing conversations.
LinkedIn is altogether a different platform that you can utilize to connect with professionals and businesses.
Try understanding just by googling the difference between different social media and you will get the idea of where to post and what to post.
Source: LYFE Marketing
5. Like | Follow | Share:
Social Media runs on these words. As a brand, you create content and wish your content gets maximum likes and shares. One trick that you can get more eyes rolling on your content is to engage with the content of others. Comment or share the posts that you like and feel like sharing it across your profile. This way you can get a chance to connect with other businesses as well as get some new content to post on your social media.
Conclusion:
Don’t post on social media just for the sake of marking your business presence. Give yourself just 1-2 hours of researching about how to create good content that cuts through the noise and build your brand will help you go a long way.
It is not always necessary to hire a social media strategist for developing your online presence.
Following these quick and easy steps will help you get sorted with your content and you can create good amount of content to post on social media.
Brainstorm your brand’s USP
Your competitor’s content cannot be your content
Visuals and Graphics dimensions
Know your social media platforms
Like | Follow | Share
What other tricks do you use to create your social media content? Let me know by commenting below.
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